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About Us

We are a family business! We got our start back in the 80's by way of making our own hand dipped incenses and selling them year round at all the farmers markets and fairs throughout the Bay Area. Guests would visit from all over for the unique selection we offered. If you ever visited these farmers markets likely you saw us rain or shine in our booth with sprawling tables of incense--two parents and three rambunctious kids. Later those rambunctious kids grew up to become the second generation in our family business.

With the advent of the internet we expanded our market reach, becoming one of the first sellers on eBay under the name Cyberincense. As the business grew we rebranded ourselves as Soul Niche. Not much has changed since our start many decades ago, although you won't find us at the farmers markets anymore, we still pride ourselves in our reputation and friendly customer service treating each guest like family. Thank you for taking the time to read this, we hope to personally hear from you soon.

Thank you, Nikki & Ari.